As a Columbus based business, we love working with local clients here in the 614. We don't discriminate against clients or potential clients that are outside of the city but being based here we have a great understanding of the business climate and demand for marketing programs in the capital city. We also take great pride in being a Columbus Ohio based Digital Marketing Agency because it allows us to meet clients for lunch or after work hours to discuss our efforts.
The Columbus Economy is growing
It’s great to be a Columbus SEO Company because if you review the data in the image below, you can see that Columbus businesses are growing at a very rapid rate and the city ranks at the top of Midwest in growth, intelligence, and wage growth. This means more and more businesses are going to be popping up and they will need assistance growing their business through Search Engine Optimization and other digital marketing efforts. Our niche is to partner with the small to medium size businesses in Columbus that might not have the resources available to deploy marketing strategies that will drive growth.
Our Goal is to be the best Columbus SEO Company
Our primary goal for Search Engine Optimization is delivering your business listings to the customer through different online platforms. How do we do this? We focus on these top 5 items:
Recent studies have shown that 50% of searches come from the maps section in Google and even more important, 80% of those searches result in a conversion. It’s critical that your business has a presence in the map section to capture the local search market. We will work to deliver your business in the map listings all across the web for key search terms.
Local Search listings are the second key area of focus of our team. These listings can consist of Yelp, Internet Yellow Pages, Manta, Bing Places, and dozens more. The key here is to make sure your business is accurately represented across these directories because Google and other search engines use these to platforms as authorities to prove your business is legitimate. Optimizing your business in these listings is critical for Local Search.
Links still weigh heavily in how your business will show in search results so it’s important to develop a strategy to obtain links to your website. Over the past few years the way search engines look at links has changed from quantity to quality. In 2011, we would have worked with our clients to obtain the most links possible but now the quality of the link is much more important. Our goal with building links is more focused on obtaining links from reputable websites versus building large quantities of links.
What keywords are your potential customers here in Columbus using to search for your products or services? We need to gain an understanding of keyword usage and relevancy so our next step is to do local keyword research. Once we determine what your potential customers are looking for you we can use this information to make sure our Paid Search campaigns, local listings, map listings, and website are optimized correctly.
Site optimization is vital to make sure your company website shows up for the searches done for your business, service or products. We will work with you to optimize the structure, page load speed, and code of your website to ensure your business will have the greatest potential to show in search results for high converting keywords. This practice is most commonly referred to as Technical SEO and plays a major part in the way the search engines scan your website. Your website can have to quality content but if the site has technical issues or is not structured and optimized properly you will find it challenging to drive results from the search engines.